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Digital wallets and mobile payment solutions are now a dime a dozen, but hardly anyone uses them in place credit cards or old-fashioned cash.That could soon change with a little help from of an old, familiar technology: Bluetooth.The latest iteration, Bluetooth 4.0, comes with a low power variant called Bluetooth LE, which two nearby devices—like a cash register and smartphone—to connect when they're in range of one another.It's so low-powered, in fact, that a Bluetooth LE device could potentially last years on a single cell battery.Like the geofencing technology that Square uses, you don't even need to take your phone out of your pocket to make a purchase.But unlike Square, Bluetooth LE promises to be much easier on your smartphone battery.
Now that Bluetooth LE has finally made it into a critical mass of smartphones, computers, and other devices, it could dethrone the once-promising Near Field Communication (NFC) as the standard for mobile payments.The problem with NFC is that wireless carriers won't support any solution other than their own, and a single standard hasn't risen to prominence.So digital wallet companies weren't able to persuade consumers that taking your phone out of your front pocket to make a payment was more convenient than taking your wallet out of your back pocket.With its ultra-low power and convenience, Bluetooth LE might actually be something consumers want to use.
One of the first big backers to use the technology for mobile payments will be eBay's PayPal.Its “Beacon” service will let retailers set up a low power Bluetooth module in their shop.This module initiates and facilitates communication with a customer's smartphone the moment it's within range, and should said customer accept the connection, it can be set up to automatically connect in the future.Apple is also working on building similar software support for Bluetooth LE transmitters into iOS 7.Called iBeacon, the utility allows any iOS app and any iBeacon-compatible sensor to seamlessly talk to one another.Apple has been a longstanding NFC holdout—many smartphones powered by Google's Android have had NFC capabilities for years.And one of the most talked about startups, Coin, is using Bluetooth LE to power the communications between its digital credit card and users' smartphones.The company estimates the card will last two years before the battery runs out.
It would even be possible to store your payment information on a wearable device, such as a bracelet.Because Bluetooth LE sensors can last so long on a single charge, the fears people have of their smartphone dying and not having access to their credit cards would be a virtual non-issue.And you wouldn't have to worry about getting accidentally charged by walking past a storefront.Bluetooth 4.0 is extremely accurate at tracking distance between devices, so a cash register could be set to ignore all customers except the one standing right in front of counter.Bluetooth LE also offers more than just payment possibilities.A Bluetooth LE transmitter can beam deals and digital coupons to shoppers or pedestrians.It can even navigate people to specific items in a store.
But getting there won't be without its challenges.Retailers will need to update their point-of-sale systems with Bluetooth LE capable devices.And the convenience factor of Bluetooth still doesn't solve the problem of banks, carriers, credit card companies and retailers all picking and choosing which apps they're compatible with.A mobile payments standard needs to emerge.Bluetooth 4.0 has everything working in its favor to become the new mobile payments standard.It enables a frictionless experience, it is power efficient, it already exists in millions of devices, and it's relatively secure.
1
Which of the following statements does NOT contain personification?
A...Bluetooth LE, which allows two nearby devices...to connect...
B...and any iBeacon-compatible sensor to seamlessly talk to one another.
C...the fears people have of their smartphone dying...
D...so a cash register could be set to ignore all customers...
本题答案:
  • A
  • B
  • C
  • D
  • 参考答案:A
  • 系统解析:
    修辞题。[A]中的所有单词均为其基本含义,没有使用拟人的修辞手法,因此[A]为正确答案。[B]中的“sensor”不具备“talk”的功能,此处将“sensor”看作可以发出“谈话”动作的人,运用了拟人的修辞手法,故排除;[C]中的“dying”本应用来修饰有生命的人或物,本句将“smartphone”视作生命体,运用了拟人的修辞手法,故排除;[D]中的“cash register”本身不能够对顾客产生反应,而使用“ignore”一词,也是将“cash register”视作能够发出这一人性化行为的生命体,此处运用了拟人的修辞手法,故排除。
2
What is the role of the 3rd paragraph in the development of the topic?
A.Giving supportive details on Bluetooth LE's strengths.
B.Showing examples of how well Bluetooth LE is accepted.
C.Illustrating the bright future of Bluetooth LE.
D.Explaining how Bluetooth makes its way into big companie
E.D.Explaining how Bluetooth makes its way into big companies.
本题答案:
  • A
  • B
  • C
  • D
  • E
  • 参考答案:B
  • 系统解析:
    篇章题。第三段提到了易趣网的“灯塔”服务,苹果公司的iBeacon软件以及Coin公司的数字信用卡,这些都不是蓝牙所具有的优势,故排除[A];而这三家不同公司对于蓝牙技术的认可与使用,都说明了蓝牙LE受欢迎的程度,因此,该段是以具体实例的方式,说明了蓝牙LE已经开始被市场接受,因此[B]为正确答案;第三段末尾仅提到了蓝牙LE现在的发展状况,并没有对它的将来进行阐述,故排除[C];第三段仅列举了使用蓝牙技术的公司,并没有说明蓝牙技术是如何被这三家公司接受的,故排除[D]。
3
Which of the following is NOT mentioned as an advantage of Bluetooth LE?
A.Power efficiency.
B.Accurate positioning.
C.Good compatibility.
D.Customer familiarity.
本题答案:
  • A
  • B
  • C
  • D
  • 参考答案:C
  • 系统解析:
    细节题。第五段第三句提到,虽然蓝牙十分便利,但目前依然存在兼容性的问题,因此,兼容性是其问题所在,而不是蓝牙所具有的优点,故[C]为正确答案。文章第一段第四句提到了蓝牙的低能耗:仅用一节纽扣电池就可以让蓝牙设备支撑几年时间,因此[A]是蓝牙LE的优势,故排除;第四段第四句说蓝牙设备在近距离传感上十分精确,不会出现误收费的情况,因此[B]是蓝牙LE的优势,故排除;第一段第二句就说明人们对蓝牙技术已经十分熟悉,因此,它也可以算是蓝牙的一项优势,故排除[D]。
4
How does the author feel about the future of Bluetooth technology in mobile payment?
A.Acceptable.
B.Profitable.
C.Ordinary.
D.Promising.
本题答案:
  • A
  • B
  • C
  • D
  • 参考答案:D
  • 系统解析:
    态度题。文章第一段即提出蓝牙可能会改变数字钱包和移动支付解决方案的尴尬境地。接下来,文章以大量的篇幅介绍了蓝牙的优点,虽然在最后一段作者提到了蓝牙技术目前所面临的问题,但也指出,蓝牙具备了成为移动支付标准的许多有利条件,由此可见,作者认为蓝牙在移动支付方面的前景是光明的,因此[D]为正确答案。acceptable的意思为“能够接受的”,对其前景没有期待,与文章最后一段表达的内容不符,故排除[A];文章自始至终都没有提到蓝牙技术的盈利性,故排除[B];从第一段开始,作者就对蓝牙技术的低能耗大加赞赏,接下来,还提到了它的精确度与多功能性,因此,作者并不认为蓝牙十分普通,故排除[C]。
5
What category of writing does the passage belong to?
A.Narration.
B.Description.
C.Exposition.
D.Argumentation.
本题答案:
  • A
  • B
  • C
  • D
  • 参考答案:D
  • 系统解析:
    体裁题。文章第一段引入了蓝牙这一主题。接下来,文章的大部分内容都用来介绍蓝牙的优势,最后一段点明蓝牙有希望成为移动支付的新标准,因此,文章从整体上来说,都是在阐述作者的观点:蓝牙技术十分有可能成为未来移动支付领域的标准,故[D]为正确答案。文章不是叙述故事,也不是对人或物的简单描写,也不是在介绍使用方法或是操作的注意事项,因此排除[A]、[B]和[C]。
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