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Textbooks represent an 11 billion dollar industry, up from $8 billion in 2014. Textbook publisher Pearson is the largest publisher—of any kind—in the world.
It costs about $1 million to create a new textbook. A freshman textbook will have dozens of contributors, from subject-matter experts through graphic and layout artists to expert reviewers and classroom testers. Textbook publishers connect professors, instructors and students in ways that alternatives, such as open e-textbooks and open educational resources, simply do not. This connection happens not only by means of collaborative development, review and testing, but also at conferences where faculty regularly decide on their textbooks and curricula for the coming year.
It is true that textbook publishers have recently reported losses, largely due to students renting or buying used print textbooks. But this can be chalked up to the excessively high cost of their books—which has increased over 1, 000 percent since 1977. A restructuring of the textbook industry may well be in order. But this does not mean the end of the textbook itself.
While they may not be as dynamic as an iPad, textbooks are not passive or lifeless. For example, over the centuries, they have simulated (模拟)dialogues in a number of ways. From 1800 to the resent day, textbooks have done this by posing questions for students to answer inductively (归纳性地). That means students are asked to use their individual experience to come up with answers to general questions. Today’s psychology texts, for example, ask: “How much of your personality do you think you inherited?” while ones in physics say: “How can you predict where the ball you tossed will land?”
Experts observe that “textbooks come in layers, something like an onion”. For an active learner, engaging with a textbook can be an interactive experience: Readers proceed at their own pace. They “customize” their books by engaging with different layers and linkages. Highlighting, Post-It notes, dog-ears and other techniques allow for further customization that students value in print books over digital forms of books.
1
What does the passage say about open educational resources?
A.They contribute to teaching as much as to learning.
B.They don’t profit as much as traditional textbooks do.
C.They can’t connect professors and students as textbooks do.
D.They compete fiercely for customers with textbook producers.
本题答案:
  • A
  • B
  • C
  • D
  • 参考答案:C
  • 系统解析:
    由题干中的open educational resources定位到第二段第三句。细节辨认题。定位句指出,教科书出版商们把教授、讲师和学生联系在一起,而教科书的替代品,诸如开放的电子教科书和开放的教育资源根本就做不到。由此可见,开放的教育资源无法像传统教科书那样将教授和学生联系起来,故答案为C。
2
What is the main cause of the publishers’ losses?
A.Failure to meet student need.
B.Industry restructuring.
C.Emergence of e-books.
D.Falling sales.
本题答案:
  • A
  • B
  • C
  • D
  • 参考答案:D
  • 系统解析:
    由题干中的main cause of the publishers, losses定位到第三段第一句。推理判断题。定位句提到,教科书岀版商最近报告了亏损,这些亏损很大程度上是因为学生们租用或购买二手纸质教科书。由此可知,造成出版商亏损的主要原因是一些学生不购买新的教科书,而去买一些二手书,从而导致了销售量的下降,故答案为D。
3
What does the textbook industry need to do?
A.Reform its structures.
B.Cut its retail prices.
C.Find replacements for printed textbooks.
D.Change its business strategy periodically.
本题答案:
  • A
  • B
  • C
  • D
  • 参考答案:A
  • 系统解析:
    由题干中的the textbook industry定位到第三段第二、三句。细节辨认题。定位句指出,教科书成本过高,自1977年以来已经增长了1,000%。对于教科书产业的调整已经势在必行。由此可见,要想摆脱销售困境,教科书产业最需要做的就是调整产业结构,故答案为A。
4
What are students expected to do in the learning process?
A.Think carefully before answering each question.
B.Ask questions based on their own understanding.
C.Answer questions using their personal experience.
D.Give answers showing their respective personality.
本题答案:
  • A
  • B
  • C
  • D
  • 参考答案:C
  • 系统解析:
    由题干中的students和the learning process定位到第四段第三、四句。细节辨认题。定位句提到,从1800年到现在,教科书通过向学生提出问题,让他们作出归纳性回答来实现这一点。那就意味着学生们被要求利用自身经历来回答那些一般性问题。由此可见,学生们在学习教科书时需要用自己的经验回答问题,故答案为C。
5
What do experts say about students using textbooks?
A.They can digitalize the prints easily.
B.They can learn in an interactive way.
C.They can purchase customized versions.
D.They can adapt the material themselves.
本题答案:
  • A
  • B
  • C
  • D
  • 参考答案:B
  • 系统解析:
    由题干中的experts和students using textbooks定位到最后一段前两句。推理判断题。定位句指出,专家观察到,教科书就像洋葱一样,是一层一层的,对主动的学习者来说,专注于教科书的学习可以是一种互动体验。由此可见,专家认为,学生在使用教科书时,能够以互动的方式来学习,故答案为B。
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