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In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. “Businesses need to feel they can trust the pathway between them and the supplier,” says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to “pull” customers into sites. In the past year, however, software companies have developed tools that allow companies to “push” information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company's Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the
distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.
1
What do we learn about the present Web business?
A.
Web business is no longer in fashion.
B.
Business-to-business sales are the trend.
C.
Web business is prosperous in the consumer market
D.
Many companies still lack confidence in Web business.
本题答案：
A
B
C
D
参考答案：
D
系统解析：
第2段开头的Nonetheless表明该句与首段提到的内容有转折关系，而D与该句内容相同，为本题答案。
2
Established business partners are preferred in Web business because _____.
A.
they are more creditable than others
B.
they specify the products they want
C.
they have access to the company’s private intranet
D.
they are capable of conducting online transactions
本题答案：
A
B
C
D
参考答案：
A
系统解析：
由第2段最后一句可知公司这样做的原因是为“控制风险”，而再由上文中的reliability, trust等词可看出风险问题是源于“信誉”问题，只有A与该段所说的核心意思相符，故选A。
3
PointCast Network is most probably ____.
A.
a company that develops the latest push software
B.
a tool that promotes a company’s online marketing
C.
the first company that used an online push software
D.
the most popular software that helps a company push
本题答案：
A
B
C
D
参考答案：
A
系统解析：
第3段第4句开头的Most notably表明该句提及的PointCast Network是说明上一句观点的例子，由此可见，PointCast Network应为一家开发软件的公司，因此A为本题答案。
4
Net purists are most worried that ____.
A.
only the requested information comes to the screen
B.
the Net is filled with commercial promotion
C.
the difference between the Web and TV will fade
D.
push technology will dominate the screen of the computers
本题答案：
A
B
C
D
参考答案：
D
系统解析：
第3段末句开头的That’s a prospect表明前面提到的内容就是使网络净化者觉得担忧的问题，上文说网络广告不应像电视那样不请自来，由此可见，网络净化者最担心的是以后电脑屏幕会被不请自来的广告占据，因此D为本题答案。
5
What does the author intend to express by mentioning Amazon.com?
A.
Its success is attributed to push strategies.
B.
It is prosperous without push strategies.
C.
It is highly concerned about the cost of computing power.
D.
It is a good example of the flourishing online business.
本题答案：
A
B
C
D
参考答案：
B
系统解析：
末段首句中的hardly inevitable（不是不可避免）表明有些公司不使用“推销”策略也可取得成功，第2句以Amazon.com为例说明这个观点，由此可见，B正确而A错误。
Business has slowed, layoffs mount, but executive pay continues to roar—at least so far. Business Week's annual survey finds that chief executive officers (CEOs) at 365 of the largest US companies got compensation last year averaging $3.1 million—up 1.3 percent from 1994.
Why are the top bosses getting an estimated 485 times the pay of a typical factory worker? That is up from 475 times in 1999 and a mere 42 times in 1980. One reason may be what experts call the “Lake Wobegon effect”. Corporate boards tend to reckon that “all CEOs are above average”—a play on Garrison Keillor’s famous line in his public radio show, A Prairie Home Companion, that all the town’s children are “above average”. Consultants provide boards with surveys of corporate CEO compensation. Since directors are reluctant to regard their CEOs as below average, the compensation committees of boards tend to set pay at an above-average level. The result: Pay levels get ratcheted up.
Defenders of lavish CEO pay argue there is such a strong demand for experienced CEOs that the
free market forces their pay up. They further maintain most boards structure pay packages to reflect an executive’s performance. They get paid more if their companies and their stock do well. So companies with high-paid CEOs generate great wealth for their shareholders.
But the supposed cream-of-the-crop executives did surprisingly poorly for their shareholders in 1999, says Scott Klinger, author of this report by a Boston-based Organization United for a Pair Economy. If an investor had put $10,000 apiece at the end of 1999 into the stock of those companies with the 10 highest-paid CEOs, by year-end 2000 the investment would have shrunk to $8,132. If $10,000 had been put into the Standard & Poor's 500 stocks, it would have been worth $9,090. To Mr. Klinger, these findings suggest that the theory that one person, the CEO, is responsible for creating most of a corporation's value is dead wrong. “It takes many employees to make a corporation profitable.”
With profits down, corporate boards may make more effort to tame executive compensation. And executives are making greater efforts to avoid pay cut. Since CEOs, seeing their options “under water” or worthless because of falling stock prices, are seeking more pay in cash or in restricted stock.
6
Which of the following statements is true about Garrison Keillor?
A.
His idea on the CEOs was recognized by corporate boards.
B.
One of his lines had been modified to describe the CEOs.
C.
His play pointed out that “all CEOs are above average”.
D.
His radio program aroused the "Lake Wobegon effect”.
本题答案：
A
B
C
D
参考答案：
B
系统解析：
原文第2段第4句中的破折号后的内容表明 “all CEOs are above average” 这一说法是对Garrison Keillor 的某句台词的修改，故选项B为本题答案。
7
According to the second paragraph, CEOs’ pay keeps soaring mainly because _____.
A.
surveys indicate that CEOs deserve higher pay
B.
consultants tend to believe CEOs are above average
C.
directors’ belief greatly influences the pay standard
D.
compensation committees seldom evaluate the CEOs’ ability
本题答案：
A
B
C
D
参考答案：
C
系统解析：
第2段最后两句的Since... The result…表明这两句之间存在着因果关系，由倒数第2句可以推断CEOs报酬不断上涨主要是因为受到董事们的想法的影响，选项C提到了董事们的想法，为本题答案。
8
Scott Klinger most probably tends to agree that _____.
A.
most people lose money in the investment into the stocks
B.
the CEOs performance can’t be reflected by the value of stocks
C.
the CEOs are not the only factor that prospers a corporation
D.
the pay of the CEOs greatly influences the profit of a company
本题答案：
A
B
C
D
参考答案：
C
系统解析：
原文第4段倒数第2句中的... is dead wrong表明选项C符合Klinger对CEOs的看法，因此选项C为本题答案。
9
"Cream-of-the-crop” (Line 1, Para. 4)is closest in meaning to .
A.
competent
B.
courageous
C.
disappointing
D.
hard-working
本题答案：
A
B
C
D
参考答案：
A
系统解析：
从原文第4段首句中cream-of-the-crop之前的supposed以及But, did surprisingly poorly可以推断Cream-of-the-crop应该与poor的意思相反，而该段主要讨论CEOs的能力，因此cream-of-the-crop应表示CEOs被认为“能力卓著”，因此选项A为本题答案。
10
Which of the following is the biggest concern of the corporate boards?
A.
The free market.
B.
The CEOs’ performance.
C.
The corporations’ profit.
D.
The CEOs’ pay.
本题答案：
A
B
C
D
参考答案：
A
系统解析：
原文末段首句表明董事会关心的是利润,其他任何因素都与利润挂钩，因此选项C为本题答案。
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